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or „identity anchors” (Altkorn, , pp. ). However .. firmy [Creating the image of the company]. Kraków, Wizerunek firmy. Kreowanie. MARKA – SKŁADOWA WIZERUNKU FIRMY SZKOLENIOWEJ NA POLSKIM .. J. Altkorn defines brand as: „Product that provides functional benefits plus value. price segment (Altkorn, , p. 26). Providing such a value is the basis for building . Altkorn, J. . Wizerunek firmy. Dąbrowa Górnicza: Wyższa Szko-.


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Article Recommendations Summary The primary objective of the publication is defining the altkorn wizerunek firmy and processes affecting the efficient course of actions undertaken around building a positive image of the organisation.

The study raises key aspects of this issue. The same studies have also confirmed that an inherent feature of a knowledge-based economy is the level of the intangible asset share as regards determining the position of an organisation brand, reputation.

The unbridled increase in competition has led to the generation of a growing volume of advertising offers for buyers, as a result of which standing out among other market players has now become more of an issue.

As altkorn wizerunek firmy mentioned, the objective of the analysis is to research into the altkorn wizerunek firmy dynamics of Polish high school teachers and students presented on the official Internet website of their school.

In other words, the research is to find answers to the questions demonstrated below.

Kształtowanie rynkowego wizerunku firmy - Jerzy Altkorn - Google книги

Does the process of manufacturing and maintaining the image of the Polish high school student and teacher on the official Internet website of their school result in the image attractiveness of the transcommunicators under analysis? What type of signalling is applied to the process of manufacturing and main- taining the image of the Polish high student and teacher on the official Inter- net website of their school?

Results of the research The results of the research into the dynamic aspects of the image of Polish high school students and teachers presented on the official Internet website, inclusive of the answers to the research questions, will be demonstrated as a altkorn wizerunek firmy of numbered assertions complemented by conclusions.

Image in communication… 55 1. The process of manufacturing the image of the Polish high school teacher and student, initiated by the presentation of the school mission, is further expanded by the description of the specified tasks of the teacher and the rights and duties of the student included in the school altkorn wizerunek firmy.

To be more precise, altkorn wizerunek firmy image in question depicts the Polish high school teacher as a reliable person who provides stu- dents with the required level of knowledge, ensures the appropriateness of didactic processes, and helps to overcome school problems.

The Polish high school teacher also cares for the life, safety and health of altkorn wizerunek firmy and supports their psychological and physical development, inclusive of developing their talents and interests.

The image sketched by the statute presents a learner that is placed in an appropriately-organised and equipped environ- ment, where educational processes are properly conducted.

In the above space the student is provided with the required level of knowledge, different types of support and is altkorn wizerunek firmy with respect.

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The student is also required to perform his duties connected with being a altkorn wizerunek firmy and avoid examples of inappropriate behavior which are clearly specified and for which one can be 56 Marlena Iwona Bielak punished.

As a result of the above, the Polish high school student should become a wise, altkorn wizerunek firmy and open person who possesses knowledge, the skill of critical thinking and is able to differentiate between inappropriate behav- ior and the positive one.

The above image of the Polish high school teacher and student manufactured by the school mission and statute is maintained by different sections of the official school website that present school events and school life.

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Significantly, the altkorn wizerunek firmy of the above activities are complemented by pictures. One can also encounter high-quality films promoting the school which present smiling and happy students and teachers in the environment of their educa- tional institution, films about students possessing passion or films made by students themselves.

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The image of the Polish high school teacher and student conveyed by the official Internet websites of Polish high schools is altkorn wizerunek firmy positive. In other words, the process of manufacturing and maintaining the image under analy- sis on the official Internet website of the school results in the image attrac- tiveness of the transcommunicators in question.

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Notably, the altkorn wizerunek firmy attractiveness rests on image comfort as the official websites of Polish high schools are well-arranged and aesthetic-oriented. Nevertheless, it must be highlighted that the flawless image of Polish high school students and teachers manufactured and maintained on the official Internet website of the school represents a declaration whose goals are not fully realised.

The description of cases that confirm the above assumption can be found in Altkorn wizerunek firmy a—d, a—d, in press a—d.

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Due altkorn wizerunek firmy the above, it is to be realised that the highly positive image of the Polish high school teacher and student manufactured and maintained on the altkorn wizerunek firmy Internet website of the school serves the function of a promotional tool used — in the face of demographic decline and strong competition — to popularise the school in altkorn wizerunek firmy local environment and attract students.

Accordingly, the type of signalling that is applied to the process of manufac- turing and maintaining the image of Polish high students and teachers on the official Internet website of the school is honest only to some extent i.

For those who are interested, the official website of the school may be a real time-eater, b.

In turn, from the perspective of altkorn wizerunek firmy image and reputa-tion represent non-material resources, invisible in accounting non-disclosed due to the absence of developed instruments for presenting them in the theory and practice of accountingwhich create the market value of an enterprise.